About Us
Weeb Express is a UK-based anime merchandise retailer founded in June 2021, born from a simple idea: anime fans in the UK deserve better access to official merch at fair prices.
As longtime fans ourselves, we noticed that local options were often overpriced and lacked variety. Many dedicated fans had to rely on proxy services to import products from Japan, a process that can be expensive, slow, and sometimes confusing. We wanted to change that.
With support from her university, our founder Heidi turned her lifelong passion for anime into a business. She has been collecting anime merch since childhood and served as president of her university’s anime society. After graduating, she missed the sense of community among fellow fans and set out to create something that brings people together.
That’s how Weeb Express began — a company built by fans, for fans.
Our Founder
Heidi is a proud weeb with a deep love for anime and Japanese culture. She travels the world for anime pilgrimages and shares photos of her figure collection on Instagram (@hkotaku.sharing). Occasionally, she uploads anime cello covers to YouTube. Through anime, she has found friendships, built confidence, and even met her husband on Anime Music Quiz (AMQ). Her experiences as a fan continue to shape the heart and soul of Weeb Express.
Today, Heidi works full time in her career while running Weeb Express part time, driven by her passion to give back to the anime community and help fellow weebs access official merch more easily.
What “Weeb” Means to Us
We understand that “weeb” can be a controversial term. But at Weeb Express, we choose to embrace it.
To us, being a weeb means being passionate. It means loving anime so much that you learn the language, collect the merch, and celebrate your waifus. It means being yourself even if others don’t understand it.
You should never feel ashamed of what brings you joy. If anime has helped you grow, connect, and feel seen, that’s something to be proud of.
At Weeb Express, “weeb” isn’t an insult.
It’s a badge of honour.
It’s our community.
It’s our brand.
Our Mission
Weeb Express exists to support the UK anime community by making official anime merchandise more accessible and affordable. We import directly from trusted overseas suppliers and offer a wide selection of figures, plushies, keychains, blind boxes, and more.
Whether you’re just starting your collection or have shelves full of Nendoroids, we’re here for you.
(Even if you’re not a weeb, you’re absolutely welcome here.)
Our Goals
We aim to offer official anime merchandise at affordable prices while stocking rare and unique items that are hard to find elsewhere in the UK.
Looking ahead, our dream is to open a physical anime café — a vibrant space where fans can browse merch, enjoy bubble tea, and sing their hearts out in karaoke.
Where You’ve Seen Us
Since launching, we’ve proudly exhibited at some of the UK’s biggest anime events and conventions, including:
MCM Comic Con
Hyper Japan
MegaCon
AnimeCon UK
Coventry Comic Con
Oxford Comic Con
And more...
We love meeting fellow fans at our booths, online, and in real life, sharing our passion for anime and building a community around it.